An Overview

Founded in 2016, Food Experts For Food Systems (FEFFS) is a proudly Jordanian company that has rapidly emerged as a leader in the food and beverage industry. Starting with a single restaurant in Amman, we have grown into a reputable brand known for our premium quality offerings and exceptional customer service.

At FEFFS, we believe that food is more than just sustenance — it’s an experience. Our mission is to deliver high-quality food that not only satisfies but delights, creating lasting memories with every bite. We are passionate about sourcing the finest ingredients locally, supporting our community, and providing our customers with fresh, flavorful meals that reflect our dedication to excellence.

Our success is built on a foundation of strong values — integrity, quality, and innovation. These principles guide everything we do, from our food preparation to the way we engage with our customers. Over the years, our commitment to these values has allowed us to grow steadily, expanding our reach across Jordan and laying the groundwork for regional expansion.

As we continue to grow, we remain focused on our mission: to be a local leader in the F&B industry while expanding into the regional market, always staying true to our roots and values.

Our Mission

To consistently deliver the “ultimate food experience” to our loyal customers, marked by high-quality cuisine and exceptional service, ensuring they return time and time again.

Our Vision

To lead the local and international F&B industry through the restaurant brands we own and operate. In the short term, we aim to establish a presence in all cities within the Hashemite Kingdom of Jordan. Our long-term goal is to build robust brands that enable us to expand and compete on both regional and international levels.

Our Values

Quality

We consistently exceed our customers’ expectations by providing high-quality products and exceptional service. This commitment is ingrained at all levels of FEFFS and is part of our daily operations

Innovation

We swiftly adapt to the dynamic changes in the F&B market. With a deep understanding of our customers and their needs, we continually reinvent ourselves and our products to stay ahead.

Teamwork

We achieve outstanding results through collective effort and shared goals. We engage in open discussions, seek assistance, and collaborate with one another to succeed together.

Customer Centric

Our team is dedicated to providing exceptional service, ensuring every visit to our restaurants is a delightful experience.

Integrity

We uphold the highest standards of honesty and transparency, always doing the right thing even when no one is watching. We keep our promises and fulfill our commitments.